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Services Overview

Brand Value
Development

Mai Asia develops and implements systems that help companies building, increasing assessing Brand Value. In total, we cover six areas:

1. Brand Value in financially healthy organizations

Definition of global brand properties

Performance analysis of brand cues

Protection and defense strategies

Workflow optimization

Benchmarking

Brand Value management

2. Pre-IPO brand development

Market analysis and segmentation

Target group definition

Marketing, finance and defense strategies

Competitive analysis and monitoring

Community risk assessment

Brand/ service portfolio development

Development of brand icons

Brand Value methodology implementation

3. M&A Brand Value Assessment

Identifying Brand Value in acquisition targets

Measuring value of brand properties

Benchmarking

Evaluating Brand Value growth opportunities

Defining negotiation strategies

4. Branding in financial distress

Brand Performance Analysis

Setting brand support budgets

Brand Value turnaround strategies

5. Brand defense

Assessment of existing or potential brand damages

Development of protectable brand icons

6. Brand Value in emerging markets

Regional benchmarking of Brand Value performance

Monitoring Brand Value

Competitive analysis in emerging markets

Workflow optimization

IN CONTEXT...

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There are six major areas in managing Brand Value. Mai Asia is active in all these areas, thus offering firms at any stage of life advisory, tools and support to strengthen financial Brand Value.

Markets
Industries
Approach
Strengths

Mai Asia, based in Hong Kong, serves clients in several Asian and overseas markets. We have gained significant in-country experience in both advanced and transitional economies.

The market expertise listed below only shows the countries in which Mai Asia is or has been active at a significant level. Adding in the experience of partners gained outside Mai Asia, it will be more than 40 nations. More important than the numbers though is our ability to understand the industry characteristics in each of these markets.

Other markets with previous partner experience include Belgium, Cyprus, Czech, France, Greece, Hungary, Italy, Luxemburg, Mexico, Monaco, Netherlands, Poland, Portugal, South Africa, South Korea, Spain, Turkey, United Arab Emirates, UK.

We draw clients from a large number of industries both in services and production. Our industry experience includes:

Banking/ finance

IT/ technology

Food & beverages

Pharmaceuticals

Industrial equipment

Professional services

Home appliances

We provide references upon request. Due to the nature of the work we do, we usually do not post the names of our clients online.

Our main aim is to systematically develop our clients brand value. We do so by identifying historic and current brand properties and valueing them. We analyze and rearrange internal workflows that allow companies to nurture brand value over time. Our services differ by situation, whereas the underlying methodologies applied are same or similar.

Pre-IPO: focus on identifying brand properties and developing the brand, if needed with specific creative advisory services. Hands-on, focussing on setting up a system that allows the management team to continue building the brand after IPO.

Going concern: develop and implement systematic workflows and tools that allow the firm to effectively nurture Brand Value. Prevention of brand damage.

Financial distress: prevention of loss in Brand Value.

M&A: providing fair measures of Brand Value

Brand damage: assessing the damage a brand experienced

After more than 10 years of significant exposure both to developed and emerging markets, Mai Asia has gained a clear profile. Our mantra: 'Credibility through competence'. We believe the following strengths describe Mai Asia's senior partners best:

Proven leadership capabilities in senior roles

Significant professional experiences both in developed and emerging markets; having lived and worked for many years abroad;

Extensive and recognized expertise in at least one field;

Strong analytical capabilities;

Ability to find innovative and creative solutions.

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