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| Cambodia is a young market economy, growing but small. It has little Brand Value Potential at this stage. Most well-known brands are imported. The only major 'brand' with significant value and global awareness is the ancient Angkor Wat temple. Some local brands with value potential exist, though of smaller Scope. Travellers will know the Artisan's d'Angkor brand, respected for its well-designed and marketed handicraft products. Overall though in comparison to China, Thailand and Vietnam, Cambodian brand have a long way to go. |
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| The opening of the planned stock market won't change much. By all means, the trading volume will be low. Thus, fair pricing for intellectual property will be a gamble rather than a science. |
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| Cambodia recently made headlines attracting a large investment, winning over Vietnam. As the neighboring Vietnam suffers from high inflation and labor strikes, Cambodia might benefit in future. |
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| Updated June 29, 2011 by Mai Asia. |
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| Brand facts, by country or region |
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